Task: to provide 02 x Adbikes to operate within
a 500m radius of the store. Riders were tasked
with parking in busy pedestrian areas, patrolling
the High Road and Walms Lane areas and parking
at prominent road junctions and outside the tube
Specifics: Ensure the Adbikes operated from approximately
9am – 5pm
Report: The Adbikes operated as tasked and reported
to the stores Duty Manager each day.
Campaign: BT 'Internet kiosk'
Objective: To support the national launch of
the new Internet kiosks, generate awareness in
specific locations around the kiosks and interact
with the public, advising of services available
and individual locations.
Strategy: Ad-bikes were selected to target twelve
different cities across the UK with 20 bikes being
used over a 2-week period.
Results: Huge response from the general public
in the locations driving traffic to the Internet
Kiosks. 95% of locations and streets were serviced
from the client's original brief.
Campaign: Perrier 'Comedy
Objective To announce and support the
annual Comedy Award winners sponsored by Perrier,
generate brand awareness and reach out to old
and new Perrier consumers, promoting the Perrier
brand by using product sampling of cold mini-cans.
Strategy Ad-bikes were selected to operate over
10 days (including one weekend) across Edinburgh.
Wearing Perrier corporate clothing the riders
played radio commercials from the bikes and targeted
box office queues, street theatres and other areas
specified by the client for product sampling.
Results Scottish TV covered the Awards ceremony
with the ad-bikes in action. Ad-bikes also guaranteed
client exposure when they were used as the backdrop
to interviews with Jack Dee and Mark Lamar. Over
22,000 samples were given out in 10 days.
Campaign: Kiss of the Dragon
Objective To support the launch of a new film,
create excitement and interest and to generate
footfall to the cinemas.
Strategy Client chose ad-people to target football
grounds around the country aiming at the youth
market. Ad-people were deployed over three weekends
in ten different locations.
Results Ad-people distributed over 200,000 leaflets
promoting the film, exhausting client's stock
in a very short period of time, and produced higher
than anticipated box office receipts.
Campaign: Nestle 'Toffee Crisp'
Objective To support the TV launch of Toffee
Crisp 'light' with various activities across the
UK, targeting customers who had not tried Toffee
Crisp before and promoting the new formula with
a special competition to win a trip to New York.
Strategy A team of ad-bikes and ad-people were
selected to operate in the south of England focusing
on major cities / towns using high street or pedestrianised
areas. 20 weekdays targeting train stations early
morning and high street retail during the day.
Riders interacted with the audience using product
Results More than 200,000 samples were given
out and post campaign interviews showed people's
recall of the product was excellent. The client
confirmed responses were 30% higher than would
normally be expected.
Campaign: NTL 'We're smiles
Objective Target as many students as possible
with the proposition of a competitive communications
package which included cheaper telephone calls,
access to the internet and selected TV channels.
Generate awareness of NTL, explain the offer to
students and generate maximum leads for NTL.
Strategy A combination of ad-bikes and ad-people
were selected and deployed to cover 30 different
university locations over a 4-week period, distributing
NTL promotional material.
Results A superb response following distribution
of more than 200,000 leaflets in England, Scotland,
Wales and Northern Ireland. NTL switchboards were
jammed with the volume of students trying to take
up the offer.